Challenge
The design challenge presented was to create a functional and user-friendly website to integrate three distinct sub-sites under the overarching brand of 7Edge Consulting: Kadoca, Arrowhead, and Project Development. Each of these sub-brands plays a crucial role in supporting entrepreneurs and businesses in their respective areas of expertise.
Results
The resulting design features an interactive business development and expansion guide, a user-friendly tool that allows visitors to select countries and receive tailored information. This feature is complemented by integrated navigation across the three sub-sites, promoting cross-functional exploration and ensuring users can easily find the information they seek.
Visual Design & Style Guide
Wireframing & Prototyping
Kadoca
Kadoca is Global Expansion Simplified. It houses details of incorporation in different continents and countries. The page was designed to make it easy for users to search for information in the countries they are looking to start business in.
Arrowhead
Arrowhead is designed to be a Data-Driven Marketing tool to help brands outpace the competition and achieve robust ROI. It includes forms and materials
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Project Development
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Conclusion
The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.